The innoficiency problem: Why innovation + efficiency are opposable objectives | Blair Enns

Brigadoon Monthly Call | September 2021

Speaker: Blair Enns | Founder + CEO @ Win Without Pitching

Blair is on a mission to change the way creative services are bought and sold the world over.

He is the CEO of Win Without Pitching, the sales training and coaching program for creative professionals, and a 25-year veteran of the business side of the advertising and design professions.

He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale.

Blair is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Follow Blair on Twitter here: @blairenns.