Recorded in September 2022, a Brigadoon Monthly Call with Suzanne Zurn.
Suzanne builds and strengthens teams to tell stories.
A highly qualified professional in building, organizing, and directing teams gained from leading integrated marketing communications at seven companies experiencing growth or a business transformation.
Talented in consultative advising across the organization to develop strategic communications recommendations and action plans that achieve corporate goals, realize cost savings, drive increased sales and client retention and improve team performance and job satisfaction.
Currently, Suzanne is leading communications and marketing at the National Security Innovation Network.
The National Security Innovation Network is an unrivaled problem-solving network that adapts to the emerging needs of those who serve in the defense of America's national security.
The National Security Innovation Network is dedicated to the work of bringing together defense, academic, and entrepreneurial innovators to solve national security problems in new ways.
Notes:
National Security Innovation Network Web
NSIN Releases Year in Review - FY21 Web
Innovation + Storytelling
Innovation:
Implementation
New idea
Adds value
Storytelling:
Narrative
Sequence of events
True or fictional
The Hero's Journey TV Tropes
"Understanding your customer's philosophical problem"
Nespresso: Redefining the experience of coffee lovers!! The Strategy Story
Tesla Marketing Strategy: A brief overview BRM
My StoryBrand Worksheets Web
Building a StoryBrand - Donald Miller Amazon
Weekend Language - Andy Craig Amazon
Smart Brevity - Jim VandeHei, Mike Allen + Roy Schwartz Amazon
