On this episode of Brigadoon Radio, Mary Kay Ziniewicz and Marc Ross discuss the future of hiring, recruitment, and workforce management, the untapped talents of mamas, recognizing the lifecycles of families meeting business needs, workforce demographic challenges, building a two-sided marketplace, providing businesses access to off-market talent, and the latest happenings at Bus Stop Mamas.

Show notes for this episode of Brigadoon Radio:

Based in Minneapolis, MN, Mary Kay Ziniewicz is the founder of Bus Stop Mamas. You can follow her on LinkedIn.

Bus Stop Mamas: An on-demand workforce engagement tool connecting businesses with an untapped pool of high-level talent -- moms.

+ Bus Stop Mamas introduces super businesses to super mama talent, super fast.

According to a 2018 Pew Research Center analysis of Census Bureau Current Population Survey data, 55% of US mothers are employed full-time, and another 17% are employed part-time. Of course, that's not taking into account the effects the COVID-19 pandemic has had on mothers in the workforce.

Report: About two-thirds of the 23.5 million working women with children under 18 worked full-time in 2018 US Census Bureau

For mothers in the workplace, a year (and counting) like no other: Research from McKinsey over the past year shows just how dramatically the pandemic has affected working mothers. They’ve grappled with a “double shift” of household responsibilities, mental health challenges, a more difficult remote-work experience, and concerns about higher rates of unemployment—particularly among mothers of color and single mothers. These burdens come on top of structural barriers for working women, including being the “only” woman in the room and playing an allyship role for others. McKinsey & Company

The pandemic has been punishing for working mothers. But mostly, they’ve kept working. When it came to who lost jobs, education mattered much more than gender, a broad new analysis found. NYT

Report: Employment characteristics of families - 2021 Bureau of Labor Statistics