Episode 38 on Brigadoon Radio: A recorded conversation on Sunday, March 16, 2021, between Kate Shepherd and Marc Ross.

The episode explores:

• How do you become a futurist?

• Understanding what a customer really wants

• What cities are best for spotting trends + the future

• The power of "cherry blossom" experiences

• Incorporating full senses when designing retail space

• The charm and power of New York City

• Designing space with a local focus and unique small details

• Understanding the end-to-end customer journey

• Being good online and offline

Subject Matter Expert: Kate Shepherd specializes in brand identity, experience design, and future forecasting.

Kate is the co-founder of The Future Collective, a global creative consultancy with a simple agenda - to design for better. The collective is made up of world-class creatives who are at the top of their game, having honed their skills at the best design and advertising agencies in the world

Kate has worked as strategic director for over 20 years, translating consumer insights and design trends into a creative strategy that genuinely resonates. She has worked across every continent and all market sectors - from food to fashion and mass to premium. Recent projects have been with Rolls-Royce, Adidas, Boots, Jaguar Land Rover, and Vodafone.

Kate is a frequent speaker at conferences, events, and private institutions, including Google, The Future Laboratory, Retail Design Expo, Interiors UK, and Clerkenwell Design Week.