A Brigadoon Monthly Call with Rory Sutherland - Vice Chairman @ Ogilvy UK and author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense.

Recorded in April 2021, Rory is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for 'unseen opportunities' in consumer behavior - these are the minimal contextual changes that can have enormous effects on the decisions people make - for instance, tripling the sales rate of a call center by adding just a few sentences to the script.