Episode 34 on Brigadoon Radio: A recorded conversation on Tuesday, February 24, 2021, between Jonathan Meade and Marc A. Ross.

The episode explores:

• How to develop a brand and engage the market

• What is a brand?

• Where does a brand come from?

• Building brands with higher value and more local connection

• Taking steps to design for better

• North America being over-retailed

• How we are asking retail space to do more

• The rise of the 15-minute city

• Hybrid workplaces providing multiple experiences for business needs

Subject Matter Expert: Jonathan Meade is passionate about connecting customers and clients with brand-focused environments, creating emotional responses that engage and inspire diverse design sectors.

With the pandemic taking its hold across the world in 2020, Jon took some time to reflect on his career and how it could evolve to meet the global community's needs and challenges. And this was just it – community.

It seemed like the very notion of community, and a more local experience had been swallowed up in a desire to keep things big and bold.

There is a golden moment for the locality to shine, more so than in many years. Currently looking to collaborate with local councils and business associations, Jon believes that as we invest in 'local,' our sense of belonging may also change into a slower pace with a more significant connection to people and place.

Host: Marc Ross is a communications strategist working at the intersection of globalization, disruption, and politics. Ross specializes in communications for economic diplomacy and global commerce.

He has extensive experience in thought leadership, public affairs, and global communications for trade associations and leading the advocacy operations, fundraising programs, and marketing efforts for corporates, nonprofits, and political campaigns, many for the highest offices in the United States and the United Kingdom.

Ross is the founder of Brigadoon.

Editing + Production: Brendan Kownacki is an experienced and innovative producer working daily to push the boundaries of content utilization in public communication.

Plus, he serves on as an advisory board member of the DC-based Artists and Athletes Alliance, and since 2011 has served as the Senior Contributor for Hollywood on the Potomac, a Washington DC lifestyle website that looks at the intersection of power, politics, advocacy, and celebrity culture in the Nation's Capital.