Title: The innoficiency problem: Why innovation and efficiency are opposable objectives, and what to do about it.

Time + Date: 2:00 pm ET | Wednesday, September 15, 2021

Speaker: Blair Enns

Blair is on a mission to change the way creative services are bought and sold the world over.

He is the CEO of Win Without Pitching, the sales training and coaching program for creative professionals, and a 25-year veteran of the business side of the advertising and design professions.

He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale.

Blair is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour.

Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Follow Blair on Twitter here: @blairenns.

Format:

Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.

The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.

All calls happen using Google Meet.

Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.

Cost:

Brigadoon Monthly Calls are free to all Brigadoon Members in good standing and their guests or $45.00 for other participants.