Title: Can a computer ever be a sommelier?
Time + Date: 2:00 pm ET | Wednesday, February 16, 2022
Speaker: Joe Fattorini | Managing Director + Behavioural Science Lead @ Pix.wine
Joe is known around the world as "Obi Wine Kenobi", the expert presenter on The Wine Show.
For the last 20 years, Joe has sold wine to restaurants, hotels, bars, and celebrity weddings as one of the UK's leading wine merchants. Today Joe guides 250 million viewers in 107 countries through The Wine Show, as well as wine lovers at sea as an ambassador to Celebrity Cruises.
Across his career, Joe wrote about wine for 14 years as the weekly wine correspondent for The Herald Newspaper. And he spent years talking about it to audiences of wine-loving golfers across the USA as a wine consultant to the PGA Tour.
In 2017 Joe has won both the IWSC Wine Communicator of the Year Award and IWC Personality of the Year. In 2018 Joe was named 22nd in the 100 Most Influential People in Wine by Drinks Retailing News, the highest placed media figure on the list.
It's an unlikely career for someone who began as a university academic.
Between researching his MPhil on Food & Religion and teaching Structuralist Food Theory and Hotel Valuation Models, Joe wrote the world’s first textbook on selling and marketing wine in restaurants. A book still used in universities over 20 years later.
In 2016 he was a nominee for the Wine and Spirit Education Trust Outstanding Alumni Award. This is a new annual accolade to celebrate a WSET Diploma graduate who is notably contributing to the industry.
You can follow Joe on Instagram here @joefattorini.
Format:
Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.
The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.
All calls happen using Google Meet.
Just like all Brigadoon gatherings, the call is powerpoint free and conversation-driven.
Cost:
Brigadoon Monthly Calls are free to all Brigadoon Members in good standing or $25.00 - $35.00 for other participants.
$35.00 = Access to live call
$25.00 = Access to recorded call
