Title: No negativity allowed

Time + Date: 2:00 pm ET | Wednesday, August 17, 2022

Speakers: Sid Mashburn + Ann Mashburn

Sid Mashburn is an American fashion designer and head of his eponymous brand based in Atlanta.

Sid had always wanted to build a menswear brand. But from the records playing to the rugs underfoot to the ephemera pinned to the moodboard, his dream was as much about the physical space to share it in as the clothing itself.

Hospitality, not just design.

The brand has brick-and-mortar stores in Houston, Dallas, Washington DC (Georgetown), and Los Angeles (Brentwood) with the main store in Atlanta's Westside Provisions District.

Sid Mashburn grew up in small-town Mississippi but began his design career in New York in the mid-1980s, as J.Crew’s first men’s designer.

His interest in tailoring and vintage clothing (and love of the hunt) made up for his lack of formal design training, and he designed the brand’s first heritage piece—the Barn Jacket.

He was later recruited by Ralph Lauren to join the design team at Polo, and after subsequent stints leading design at Tommy Hilfiger and Lands’ End, it was time to do his own thing.

His wife Ann had been on the editorial side of fashion, working in magazines at Condé Nast (Vogue, Glamour) and then as a stylist at J.Crew.

Since meeting in their early 20s, they’d known that whether it was making mix tapes or throwing parties, what they really loved wasn’t just creating things, but sharing them with others.

They may not have known it at the time, but they spent the first 20-something years together laying the creative groundwork for a brand of their own.

Ann Mashburn started her career on the editorial side of fashion at Conde Nast. She served as an assistant to famed Vogue fashion editor and stylist Polly Mellen, which meant lots of running around and schlepping samples, but also working on photo shoots with some of the greats: Richard Avedon and Irving Penn on one side of the camera, Christy Turlington and Cindy Crawford on the other (to name a few).

She left Vogue to serve as Glamour's fashion editor, and then as a stylist at J.Crew a few years later. Ann took a break from the world of tearsheets and photo shoots to raise her daughters, but jumped back in when she and Sid moved to Atlanta to open the shop in 2007.

Sid was also in the fashion industry, working as a designer (J.Crew, Ralph Lauren, Tommy Hilfiger, Lands’ End.) Since meeting in their early 20s, they’d known that whether it was making mix tapes or throwing parties, what they really loved wasn’t just creating things, but sharing them with others. They may not have known it at the time, but they spent the first 20-something years together laying the creative groundwork for a brand of their own.

Format:

Brigadoon Monthly Calls are 45-minute moderated discussions led by a subject matter expert in an emerging issue shaping commerce and culture.

The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.

All calls happen using Google Meet.

Just like all Brigadoon gatherings, the call is powerpoint free and conversation-driven.

Cost:

Brigadoon Monthly Calls are free to all Brigadoon Members in good standing or $45.00.