Brigadoon Member | Monthly Calls are 45-minute moderated discussions with fellow Brigadoon Members led by a subject matter expert in an emerging issue shaping commerce and culture.

The guest speaker makes opening remarks for ten minutes and takes questions for the balance of the call.

All calls happen using Google Meet and are limited to Brigadoon Members with a few handpicked guests.

Just like all Brigadoon gatherings, Brigadoon House Rules govern the session. The call is powerpoint free, the recording is private, and participants are free to use data from the discussion but are not allowed to reveal who made any comments or participated.

September 16 Title: Entrepreneurship and the need for more venture studios

Speaker: Greg Bunch

Greg Bunch

Adjunct Professor of Entrepreneurship

The University of Chicago Booth School of Business

Greg Bunch draws on a wealth of experience as an entrepreneur, manager, consultant, alderman, and teacher.

He is the founder of Masterplan International Corporation, a strategy consulting firm. He was also a partner at Brandtrust, a brand strategy consultancy. Greg co-founded a healthcare software start-up in the Bay Area. He has served on corporate boards for financial services, healthcare, retail, franchising, and marketing firms.

He works with Fortune 50 companies, family businesses, and start-ups in the areas of innovation and strategy. He has worked with a broad array of companies including Abbott Labs, American Express, Danaher, Dover, ETS, Harley-Davidson, Hewlett-Packard, Kimberly-Clark, McDonald's, PepsiCo, State Farm, and Yum! Brands.

Greg was an alderman in the City of West Chicago, serving on the infrastructure, public safety, and development committees.

Greg has lectured nationally and internationally on topics related to strategy, creating customers, and innovation. He earned a bachelor's degree from Wheaton College in philosophy and an MDiv from Harvard University.